SHE might have a rumoured net worth of £1.2 million but when it comes to her wardrobe Jacqueline Jossa bloomin’ LOVES a high street bargain!
Whether she’s on the sofa in her Primark pyjamas or out on the town in a River Island dress, the mum-of-two keeps her looks cool, casual and with a girl next door vibe.

And her fans love it, often praising her for keeping it real, recycling her favourite looks and having one of the most relatable and shoppable wardrobes out there.
Big fashion brands have noticed too.
In December The Sun exclusively revealed how the I’m A Celebrity Queen of the Jungle had landed a six-figure deal with In The Style and will launch her own collection in 2020.
A source close to the ex-EastEnders actress, 27, said: “Jacqueline has been massively in demand since winning I’m A Celeb and she’s been courted by some huge brands but she wanted to team up with In The Syle because she’s a fan of their ranges.


- Dalmation print crop top, £39.00, House of CB – Buy Now

- Rita Ora lightweight chunky trainers, £29.99, from Deichmann – Buy now
“She’s signed a huge six figure deal with them to release her own collections, just like Charlotte Crosby and Billie Faiers.”
But what’s her secret?
We caught up with her stylist Kelvin Barron, who has worked with Jacqueline since 2012, to find out…
Comfort always comes first
Kelvin says: “Above all she loves to be comfortable and practical for her day-to-day life as a mum of two young girls.
“If she had a choice to get glammed up on and go on a red carpet or sit on the sofa in a Primark onesie, it’d be the sofa.
“She doesn’t tend to follow trends but she is very open minded and experimental when it comes to new colours or brands.

Jac in a cute £30 In The Style leopard print dress
- Satin stone leopard print cow neck midi dress, £30, In The Style – buy now
“People love Jac’s looks as she is very normal,” Kelvin adds.
“She likes shopping in places where her friends will go, whether that’s taking the girls around Lakeside and rummaging in Primark or clicking through dresses on PrettyLittleThing.
Primark bargains for instant glam
“In Primark, for example, what she loves is the accessories. She wore one of their hairbands for New Year and is a fan of their statement jewellery too – it’s an easy way to give an outfit an edge.
“If she likes it and feels good in it she’ll buy it. Jacqueline isn’t the type of girl who cares about the label on her back.

“Her go-to brands are Topshop, River Island, New Look, Primark, In The Style and PrettyLittleThing,” he adds.
“She will invest in the odd designer piece from places like Michael Kors too but her everyday wardrobe would always be high street.
“But she’s not afraid to tailor looks and make something her own.
“Often she’ll chose a wardrobe for a season and then we’ll take up a hemline or bring it in at the waist so it fits her better.
“She’ll re-wear stuff too because if recycling your wardrobe is good enough for Kate Middleton, it’s good enough for Jac!”

Body battles
But despite finding her style groove – after once saying she’s “terrible” at shopping for herself – Jacqueline has admitted to struggling with her body image over the years.
“I don’t look the same as I did before having 2 beautiful kids,” she wrote on Instagram last year.
“I now have 2 amazing kids and I’m curvy!
“I didn’t used to love it. It was a big change from being 21 and slim, size 8 to all of a sudden a mother and a different body all together.
“I want to thank my body, my lumps and bumps for everything! I love you!
“Truthfully I honestly don’t really care what people think of my body because I love it! I’m still working on it but that’s okay!”

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Jacqueline in a printed dress from PrettyLittleThing
- Button through polka dot mini dress, £12.50, PrettyLittleThing on ASOS – buy now
But despite this, Kelvin says her confidence in her style and body has really grown over the years.
He says: “She used to say she hates her thighs but, since becoming a mum, she’s grown much more into herself because she wants to set a good example to Ella and Mia.
“She’s been trolled in the past over her looks and her body but she doesn’t care what people think anymore. You can’t please everyone and she learnt to accept that.”

After being crowned the I’m A Celebrity Queen, Jacqueline hinted at her body hang-ups saying it was the first thing she asked about when she came out of camp.
She lost a stone – living off a rationed diet each day and often just rice and beans – but admitted she “was hoping for more.”
As she saw in the New Year earlier this week, Jac also reflected on the past 10 years since being cast as Lauren Branning in EastEnders.
She revealed that while it was a dream job, cruel trolls branded her “the new fat Lauren Branning”.
She wrote: “10 years ago I landed the BEST job in the world! Loved ever second of it, this picture changed my life.
“I used to hate this picture so much, I got trolled so, so badly: ‘The new fat Lauren Branning’, ‘Why recast and then get someone so much uglier, and what is the hair cut?’
“I admit I really hate the hair cut now, but jeez ppl can be mean, and to a 17 year old girl, words hurt a lot!”

The actress went on to add that she is still hurt by the comments, explaining: “It affected me for a LONG time! Probably still does actually if I’m being honest. Still, 10 years on, I did seven years on the show of my dreams and had two beautiful children.
“To end this year, I just became QUEEN OF THE JUNGLE! WOW!! My life has changed so much and had so many ups and downs in these 10 years.

“I can honestly say heading into 2020 I’m excited, happy and content! Thank you for supporting me.
“Also, big shout out to the people who will remember this first girl, 17 year old me that just landed a role that would change her life, feeling overwhelmed and so lucky, thanks a million.”
No problem, Jac – we think you’re smashing it!
Most read in Fabulous
For more news on Jacqueline, read how she defended leaving her daughters with husband Dan Osborne to fly to I’m A Celeb.
She also talked about her jungle diet saying she lost a stone on the show but wished it was more.
And finally, check out her bedroom makeover with bargain furniture and Hollywood mirror.